HI, I'M SANDRA
I AM A CREATIVE DIRECTOR, A VISUAL BRAND STRATEGIST
I help aesthetically-driven businesses tell their story through creative direction and powerful visual brand strategy.
I’ve been digging into the nitty-gritty of a story and communicating it artfully since I began my stint as a intellectual property lawyer—now? I do that with 1-on-1 consulting, done-for-you visual development and production services and DIY solutions for creative brands.
Yep. I’m one of those women who feel in love with styling and started a side-hustle blog while planning my own wedding—you’ve never heard that one before, right? wink. But after nearly a decade as a lawyer, apprentice freelancing as an event designer sounded like a pretty sweet gig, so I packed up my office and went for it.
With every sprig placement and delicate tear of blooms, it made more sense: the art of styling had bewitched me.
Combine that with a meticulous attention to detail and discerning eye from my past life, curating visual direction for brands became my story-telling sweet spot.
From PLANN to Mishku Studio, my work’s trusted by brands who want to articulate their value with visuals. Because, at the end of the day, a pretty picture will do nothing for your brand if it doesn't communicate a specific message—that means I skip the whole “just show up authentically” schpiel, and keep the organic, polished party moving toward a style that helps you command that high-end price point you’re after.
Whether it’s a brand refresh or entirely new campaigns, I keep the style curated with colour palette concepting, visual tone articulation, fresh imagery development, production, and defining your brand’s entire experience—all with my story-driven brand excavation method.
Defined visual branding goes far beyond your Instagram grid—it should awaken the very heart of your mission, value, and legacy as a brand.
That’s what I’m here to help you do.
Photo by D’Arcy Benincosa.